#Apple keynote fall 2016 skin#
#Apple keynote fall 2016 trial#
#Apple keynote fall 2016 plus#

#Apple keynote fall 2016 skin#

Putting the gadgets further on hold, Apple went into its health initiatives, touting the success of HeathKit and ResearchKit to вЂњuse apps to create a better life.вЂќ The company played video testimonials for a set of research apps it helped to roll out this fall with major hospitals that can aid in diagnosing autism, detect seizures, and screen for skin cancer. The company went over its programs in detail using words like вЂњresponsibilityвЂќ and вЂњimpact.вЂќ It wasnвЂ™t sexy, it was serious.ДЄ Duke University ResearchKit app that could help doctors diagnose autism. The keynote segued into a comprehensive review of AppleвЂ™s plans to reduce its environmental impact: how itвЂ™s building solar farms in China that donвЂ™t disturb indigenous yak populations how itвЂ™s using previously recycled paper from sustainably managed forests for packaging how it built a cute and slightly terrifying robot named LIAM that disassembles and strips down old Apple hardware in order to recycle it into new factory parts. This is all somewhat heady territory to kick off an an event that can usually best be described as gadget porn. вЂњFor many of us, the iPhone is an extension of ourselves.вЂќ вЂњIt is a deeply personal device,вЂќ he said. Though the crowd was gathered to get a look at a new iPhone, Cook was more interested in emphasizing what the product has come to mean and the role it has assumed in our lives.

#Apple keynote fall 2016 trial#

вЂњWe need to decide as a nation how much power the government should have over our data and over our privacy,вЂќ he said, sounding more like a trial lawyer giving closing arguments than a CEO at a press conference (AppleвЂ™s trial against the FBI begins tomorrow). Apple CEO, Tim Cook took the stage and, after a brief mention of the companyвЂ™s upcoming 40 year anniversary, dove right into the company's most pressing issue: a national security and privacy fight against the FBI. Today was different from the very first minute.

A parade of senior executives focus painstakingly on the smallest technical updates, milking applause lines for features like 802.11ac WiFi compatibility. The company takes its time, completely controlling the technology and even mainstream news cycles for hours on end. But today, more so than at any other event in recent memory, Apple wants you to see the company less as gadget maker and more as a powerful, benevolent, world-shaping force.ДЄpple events have a reputation for being almost cruelly-long. Typically, that state of the union is a victory lap of big, impressive sales numbers.

#Apple keynote fall 2016 plus#

A big Apple keynote has, essentially, just two components: a big product-oriented advertising spectacle thatвЂ™s meticulously planned and produced, plus a state of the union that addresses the company itself and how it wants to be seen.